The IDEA Methodology + SET Framework
The IDEA Methodology
+ SET Framework
A simple, universal approach to creating meaningful progress in business and beyond.
A simple, universal approach to creating meaningful progress in business and beyond.
At Encanta Growth Group, we help people and organizations move forward with clarity. Whether you're growing a business, launching a new project, or realigning your team, our approach brings structure to what matters most, so every effort leads to real, lasting results.
Built on Two Core Components
The IDEA Methodology
A cycle that turns clarity into momentum, and momentum into growth
The IDEA Methodology is a simple, repeatable process that brings structure and progress to any initiative.
It guides you through four essential phases:
Identify
Understand your current state. Uncover what’s working, what’s not, and where the real opportunities lie.
Develop
Turn insight into direction. Define what matters most and how to align your actions around a shared goal.
Execute
Put your plan into motion. Apply the right tools, resources, and actions to move forward with focus and impact.
Analyze
Measure your progress. Learn from what worked (and what didn’t), then refine and repeat the process, stronger every time.
This cycle can be applied to nearly anything — from launching a new service to streamlining internal workflows. It works because it keeps you moving with intention, not guesswork.
The SET Framework
A system that powers every phase of IDEA and strengthens every layer of your organization.
Behind every effective initiative are three essential elements:
Strategy
Clarity about where you’re going and why.
Execution
Tools, systems, and actions that bring your plan to life.
Training
Knowledge and confidence to carry the work forward, without dependence.
These three components work together through every phase of the IDEA Methodology, connecting clarity with action and turning structure into lasting momentum.
When hard work meets structure, growth compounds.
We represent the SET Framework as a triangle because when Strategy, Execution, and Training work together, they create a strong, balanced foundation.
SET doesn’t just apply to big projects, it applies to every level of your business. Each time you combine Strategy, Execution, and Training in a task or initiative, you’re building one solid triangle.
Individually, each side adds strength and movement. Together, they multiply momentum.
Just like in architecture, multiple small triangles combine to form a larger, more resilient structure. That’s how real momentum builds, not from one big move, but from many focused actions done the right way.
Apply the SET Framework consistently, and your organization becomes stronger at every layer, more aligned, more capable, and ready to scale.
The SET self-check: are you set up for results?
Uset this quick checklist to evaluate any project, campaign, or initiative you’re working on.
If one of these elements is missing, things won’t move in the direction you really want.
Ask yourself:
• Do we have a clear strategy?
Have we truly defined where we're going and why it matters?
• Do we have the right tools to execute?
Are we equipped with what we actually need to make it happen?
• Do we know how to use those tools effectively?
Are we confident in applying them in a way that produces results?
If all three are in place, you’re building with strength.
If any one is missing, it’s a signal to pause, assess, and realign.
This isn’t theory — it’s a reality check.
And it works for everything from marketing campaigns to internal processes, even the small decisions you make every day.
are you set up for results?
How We Work with You
This is how we apply the IDEA Methodology and SET Framework: through collaboration, practical tools, and focused execution. We work as part of your team to help you move faster, align better, and execute with confidence. Growth takes commitment; when you show up with effort, we show up with structure.
1:1 Collaboration
We lead focused sessions with key stakeholders to align priorities and surface insights. We also conduct select interviews with customers and prospects to uncover real-world opportunities and friction points.
Integration With Your Team & Vendors
We’re not hereto replace what’s already working. Instead, we work alongside your internal team and existing vendors, optimizing their impact and connecting the dots to a broader strategy.
Tools That Make Growth Work
From martech to analytics, content, UX, and AI, we use a diverse, evolving stack of tools aligned with your goals. Everything we deploy is purposeful and adaptable to stay ahead of what works best.
Strengthen Execution Through Strategic Teaming
To improve execution, we collaborate with a trusted network of partners around the world. Their expertise, combined with ours, helps your business move faster, smarter, and more effectively, extending your capabilities without adding unnecessary complexity or cost.
Ready to apply IDEA
+ SET to your next stage of growth?
Let’s talk!
