The IDEA Methodology™ + SET Framework™
The IDEA Methodology™
+ SET Framework™
A simple, universal approach to creating meaningful progress in business and beyond.
A simple, universal approach to creating meaningful progress in business and beyond.
At Encanta Growth Group, we help people and organizations move forward with clarity.
Whether you’re growing a business, launching a new initiative, or realigning your team, our approach brings structure to what matters most so every effort creates measurable, lasting results.
The IDEA Methodology™ and SET Framework™ work together to turn progress into a repeatable, scalable system.
IDEA gives you a clear process for moving forward. SET reinforces that process with the structure, alignment, and validation it needs to work in the real world. Together, they help teams focus, stay aligned, and move with confidence, creating clarity that compounds into real growth.
The IDEA Methodology™
A cycle that turns clarity into momentum, and momentum into growth
The IDEA Methodology is a simple, repeatable process that brings structure and progress to any initiative. It guides you through four essential phases:
Identify
Understand your current state. Discover what’s working, what’s not, and where the real opportunities lie.
Develop
Turn insight into direction. Define what matters most and align your actions around a shared goal.
Execute
Put your plan into motion. Apply the right tools, resources, and actions to move forward with focus and impact.
Analyze
Measure your progress. Learn from what worked and what didn’t, then refine and repeat the process to grow stronger each time.
This cycle applies to nearly any challenge, from launching a new service to streamlining internal workflows, because it keeps you moving with intention, not guesswork.
The SET Framework™
A granular system that powers every phase of IDEA
The SET Framework ensures that the IDEA Methodology is equipped to deliver meaningful results. It gives each phase a clear structure built on the smallest, most practical level — what we call a unit of progress.
Each unit is made up of three essential elements working together:
Strategy
Clarity about where you’re going and why it matters.
Execution
The tools, systems, and actions that make progress possible.
Training
The knowledge and confidence to use those tools effectively and sustain results.
When these three elements align, they create complete, repeatable units that keep every part of the IDEA Methodology grounded, measurable, and ready to perform.
Turning instinct into structured progress
The SET Framework provides a way to structure and validate any initiative, helping you determine whether it can truly work or lacks the foundation to stand.
When Strategy, Execution, and Training are soundly defined and implemented, they assemble a unit of progress represented in the form of a triangle. In structural design, the triangle is the strongest geometric shape, known for its ability to distribute weight evenly and form interconnected wireframes.
In our framework, each triangle represents stability and direction. When several of these units connect, they create a larger, stronger, compounding unit of progress that expands over time.
That’s how real momentum builds, not from one big move, but from many focused actions done the right way.
Apply the SET Framework™ consistently in every initiative, and your organization becomes stronger at every layer, more aligned, more capable, and built to scale.
The SET self-check: are you set up for results?
Uset this quick checklist to evaluate any project, campaign, or initiative you’re working on.
If one of these elements is missing, things won’t move in the direction you really want.
Ask yourself:
• Do we have a clear strategy?
Have we truly defined where we're going and why it matters?
• Do we have the right tools to execute?
Are we equipped with what we actually need to make it happen?
• Do we know how to use those tools effectively?
Are we confident in applying them in a way that produces results?
If all three are in place, you’re building with strength.
If any one is missing, it’s a signal to pause, assess, and realign.
This isn’t theory — it’s a reality check.
And it works for everything from marketing campaigns to internal processes, even the small decisions you make every day.
are you set up for results?
How We Work with You
We apply the IDEA Methodology™ and SET Framework™ through collaboration, practical tools, and focused execution. Our role is to work as part of your team, helping you move faster, align better, and execute with confidence.
Growth takes commitment. When you show up with effort, we show up with structure, bringing clarity, consistency, and the systems that turn work into progress.
1:1 Collaboration
We lead focused sessions with key stakeholders to align priorities and uncover meaningful insights. To complement these sessions, we conduct select interviews with customers and prospects to identify real opportunities and friction points in the real world.
Integration With Your Team and Vendors
We’re not here to replace what’s already working. Instead, we collaborate with your internal team and existing vendors, optimizing their impact and connecting their efforts to a broader strategy.
Tools That Make Growth Work
From marketing technology to analytics, content, user experience, and AI, we use a diverse and evolving stack of tools aligned with your goals. Everything we deploy is purposeful, flexible, and designed to stay ahead of what works best.
Strengthen Execution Through Strategic Teaming
To enhance execution, we collaborate with a trusted network of partners around the world. Their expertise, combined with ours, helps your business move faster, smarter, and more effectively, extending your capabilities without adding unnecessary complexity or cost.
Ready to apply IDEA
+ SET to your next stage of growth?
Let’s talk.
